Re-doing the dough
The original logo featured bright, colored letters written the bold & whimsical ‘Bada-Boom’ typeface. With the update, I tried to maintain the playfulness of the original while increasing the legibility of the new & improved DoughNuts logo.
Baked in Versatility.
DoughNuts themselves are essentially canvases for bakers to express themselves onto. Toppings and Icing are most commonly used to help customers differentiate between flavors. Children may simply be drawn to a specific color! That said, there are millions of things that can be done with the updated mark.
Excerpt from Client Presentation
DoughNuts. World’s Fair. 2021
DoughNuts. New York City. 2021
DoughNuts. Coney Island. 2021